Buyer Traffic Is Still Stronger than the Norm

Randall C. Becker
Randall C. Becker
Published on August 30, 2023

Are you putting off selling your house because you’re worried no one’s buying because of where mortgage rates are? If so, know this: the latest data shows plenty of buyers are still out there, and they’re purchasing homes today. Here’s the data to prove it.

The ShowingTime Showing Index is a measure of buyers touring homes. The graph below uses the latest numbers available and compares them to the same month in the last normal years to show just how active today’s buyers still are:

As you can see, when June 2023 numbers are stacked alongside what’s typical for the housing market at this time of year, it’s clear buyers are still active. And, they’re actually a lot more active than the norm.

If you’re wondering how this could possibly be true, it’s because buyers are getting used to higher mortgage rates and accepting them as the new reality. As Danielle Hale, Chief Economist, Realtor.com, explains:

“Interest rate hikes continue to further cut into buyers’ purchasing power, although they appear to have adapted to the higher mortgage rate environment . . .”

It’s simple. Buyers will always need to buy, and those who can afford to move at today’s rates are going to do so.

The Key Takeaway for You

While it’s true things have slowed down from the frenzy of the last couple of years, it doesn’t mean today’s market is at a standstill. The reality is: buyer traffic is still strong today. Even with today’s mortgage rates, plenty of buyers are still making their moves. So why delay your own move when there’s clearly a market for your house?

Bottom Line

the prevailing strength of buyer traffic within the current real estate landscape cannot be underestimated. Despite the ever-evolving dynamics of the market, the resilience and consistency of buyer interest continue to set the tone for a robust housing sector. This sustained momentum can be attributed to a confluence of factors, including historically low mortgage rates, evolving buyer preferences, and the perpetual allure of homeownership.

The significance of buyer traffic extends beyond mere transactional numbers; it signifies the foundation of a healthy and thriving real estate ecosystem. It signifies the aspirations of individuals and families seeking stability and investment opportunities. Furthermore, it propels real estate professionals and stakeholders to adapt and innovate in response to the evolving demands of a dynamic market.

While market conditions may inevitably shift, the enduring strength of buyer traffic serves as a guiding light for real estate professionals. As long as there are dreams of homeownership and investment aspirations, the consistent influx of buyers will continue to shape the contours of the real estate landscape, steering it toward growth and prosperity.

Don’t put off your plans because you’re worried no one will buy your home. The opposite is true, and more buyers are more active than the norm. Let’s connect to get your house ready to sell, so it makes the best first impression possible on those eager buyers.

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